First we shape our tools, thereafter they shape us

Gutenberg made everybody a reader. Xerox makes everybody a publisher.

The content or time-clothing of any medium or culture is the preceding medium or culture.

Don't ask whether it is right or wrong. Instead try to find out what is going on.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.

Our motor car is our supreme form of privacy when we are away from home.