Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.

Only the small secrets need to be protected. The large ones are kept secret by public incredulity.

Obsolescence is the moment of superabundance.

Today we are beginning to notice that the new media are not just mechanical gimmicks for creating worlds of illusion, but new languages with new and unique powers of expression.

Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

I wouldn't have seen it if I hadn't believed it.

Language is a form of organized stutter.