The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

The past went that-a-way. When faced with a totally new situation, we tend always to attach ourselves to the objects, to the flavor of the most recent past. We look at the present through a rear view mirror. We march backwards into the future.

The 'content' of any medium is always another medium.

I do not say whether it is a good or bad thing. To do so would be meaningless and arrogant.

The new media and technologies by which we amplify and extend ourselves constitute huge collective surgery carried out on the social body with complete disregard for antiseptics.

It is the weak and confused who worship the pseudosimplicities of brutal directness.

The 'expert' is the man who stays put.