The medium is the message" because it is the medium that shapes and controls the search and form of human associations and action.

the only people who have proof of their sanity are those who have been discharged from mental institutions

Computers can do better than ever what needn't be done at all. Making sense is still a human monopoly.

We impose the form of the old on the content of the new.

If the work of the city is the remaking or translating of man into a more suitable form than his nomadic ancestors achieved, then might not our current translation of our entire lives into the spiritual form of information seem to make of the entire.

Ads are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.

Innovation for holders of conventional wisdom is not novelty but annihilation.