All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unaltered. The medium is the message. Any understanding of social and cultural change is impossible without a knowledge of the way media work as environments. All media are extensions of some human faculty - psychic or physical.

The alphabet and print technology fostered and encouraged a fragmenting process, a process of specialism and detachment. Electric technology fosters and encourages unification and involvement.

The story begins only when the book closes.

In television, images are projected at you. You are the screen. The images wrap around you. You are the vanishing point.

The age of automation is going to be the age of "do it yourself".

Typography tended to alter language from a means of perception and exploration to a portable commodity.

The answers are always inside the problem, not outside.