Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

All media work us over completely.

When information overload occurs, pattern recognition is how to determine truth.

Media are means of extending and enlarging our organic sense lives into our environment.