A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.
Marshall McLuhanThe hallucinogenic world, in environmental terms, can be considered as a forlorn effort of man to match the speed of power of hisextended nervous system (which we call the "electronic world") by intensifying the activity of his inner nervous system.
Marshall McLuhanAds are carefully designed by the Madison Avenue frog-men of-the-mind for semiconscious exposure.
Marshall McLuhan