In Jesus Christ, there is no distance or separation between the medium and the message: it is the one case where we can say that the medium and the message are fully one and the same.
Marshall McLuhanThe artist is the person who invents the means to bridge between biological inheritance and the environments created by technological innovation.
Marshall McLuhanIt has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it
Marshall McLuhanProfessionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Marshall McLuhan