The medium, or process, of our time - electric technology is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and re-evaluate practically every thought, every action.

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

We have be-come irrevocably involved with, and responsible for, each other.

We impose the form of the old on the content of the new.

The only way to recover the old world is to induce the media into vomiting it back up.

Only puny secrets need protection. Big discoveries are protected by public incredulity.

Only the vanquished remember history.