Any expensive ad represents the toil, attention, testing, wit, art, and skill of many people. Far more thought and care go into the composition of any prominent ad in a newspaper or magazine than go into the writing of their features and editorials.

Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.

When two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.

Erwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton.

Artists in various fields are always the first to discover how to enable one medium or to release the power of another.

Photography turns people into things and their image into a mass consumer product.

... Their power to see environments as they really are.