Explore the situation. Statements are expendable. Don't keep on looking in the rearview mirror and defending the status quo which is outmoded the moment it happened.
Marshall McLuhanThe future masters of technology will have to be light-hearted and intelligent. The machine easily masters the grim and the dumb.
Marshall McLuhanWe look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhanNew media may at first appear as mere codes of transmission for older achievement and established patterns of thought. But nobody could make the mistake of supposing that phonetic writing merely made it possible for the Greeks to set down in visual order what they had though and known before writing. In the same way printing made literature possible. It did not merely encode literature.
Marshall McLuhan