The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

The circuited city of the future will not be the huge hunk of concentrated real estate created by the railway. It will take on a totally new meaning under conditions of very rapid movement. It will be an information megalopolis.

Fish did not discover water.

All advertising advertises advertising.

Time’ has ceased, 'space' has vanished. We now live in a global village... a simultaneous happening

Media are means of extending and enlarging our organic sense lives into our environment.

The school system is the homogenizing hopper into which we toss our integral tots for processing.