Professionalism is environmental. Amateurism is anti environmental. Professionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the ground rules of society. The amateur can afford to loose.

Of the many unforeseen consequences of typography, the emergence of nationalism is, perhaps, the most familiar

Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

The answers are always inside the problem, not outside.

Information and images bump against each other every day in massive quantities, and the resonance of this interfacing is like the babble of a village or tavern gossip session.

By phonemic trans-formation into visual terms, the alphabet became a universal, abstract, static container of meaningless sounds.

We have be-come irrevocably involved with, and responsible for, each other.