All media are extensions of some human faculty- psychic or physical.

All media work us over completely.

Fish did not discover water.

All words, in every language, are metaphors.

The news automatically becomes the real world for the TV user and is not a substitute for reality, but is itself an immediate reality.

Einstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.

The family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.