The only way to recover the old world is to induce the media into vomiting it back up.
Marshall McLuhanTypography tended to alter language from a means of perception and exploration to a portable commodity.
Marshall McLuhanIt is the weak and confused who worship the pseudosimplicities of brutal directness.
Marshall McLuhanIn a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
Marshall McLuhan