Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.
Marshall McLuhanWhen two seemingly disparate elements are imaginatively poised put in apposition in new and unique ways, startling discoveries often result.
Marshall McLuhanRelativity theory forced the abandonment, in principle, of absolute space and absolute time.
Marshall McLuhanThe alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhanIf we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves.
Marshall McLuhanI expect to see the coming decades transform the planet into an art form; the new man, linked in a cosmic harmony that transcends time and space, will sensuously caress and mold and pattern every facet of the terrestrial artifact as if it were a work of art, and man himself will become an organic art form.
Marshall McLuhan