There ain't no grammatical errors in a non-literate society.

All media work us over completely.

When information rubs against information the results are startling and effective. The perrenial quest for involvement, fill-in, takes many forms.

In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.

The young today cannot follow narrative but they are alert to drama. They cannot bear description but they love landscape and action.

Until writing was invented, man lived in acoustic space: boundless, directionless, horizonless, in the dark of the mind, in the world of emotion.

The electric light is pure information. It is a medium without a message