A light bulb creates an environment by its mere presence.

People don't actually read newspapers - they get into them every morning like a hot bath.

Scribal culture and Gothic architecture were both concerned with light through, not light on.

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

World War III is a guerrilla information war with no division between military and civilian participation.

Our technology forces us to live mythically, but we continue to think fragmentarily, and on single, separate planes.

The electric light is pure information. It is a medium without a message