As information becomes our environment, it becomes mandatory to program the environment itself as a work of art.

Today, the mass audience (the successor to the "public") can be used as a creative, participating force. It is, instead, merely given packages of passive entertainment. Politics offers yesterday's answers to today's questions.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

The ignorance of how to use knowledge stockpiles exponentially.

Literacy, the visual technology, dissolved the tribal magic by means of its stress on fragmentation and specialization and created the individual.

The answers are always inside the problem, not outside.