Like primitive, we now live in a global village of our own making, a simultaneous happening. It doesn't necessarily mean harmony and peace and quiet but it does mean huge involvement in everybody else's affairs.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.

The specialist is one who never makes small mistakes while moving toward the grand fallacy.

Anything that's popular is a rear-view image.

The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.

All media are extensions of some human faculty- psychic or physical.

A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.