Media are means of extending and enlarging our organic sense lives into our environment.

Some of my fellow academics are very hostile, but I sympathize with them. They've been asleep for 500 years and they don't like anybody who comes along and stirs them up.

I'm not sure who discovered water, but I'm pretty sure it wasn't a fish.

There is absolutely no inevitability, so long as there is a willingness to contemplate what is happening.

Control over change would seem to consist in moving not with it but ahead of it. Anticipation gives the power to deflect and control force.

Man works when he is partially involved. When he is totally involved he is at play or leisure.

You see, Dad, Professor McLuhan says that the environment that man creates becomes his medium for defining his role in it. The invention of type created linear, or sequential thought, separating thought from action. Now, with TV and folk singing, thought and action are closer and social involvement is greater. We again live in a village. Get it?