The alphabet was one thing when applied to clay or stone, and quite another when set down on light papyrus.
Marshall McLuhanThe literate man is a sucker for propaganda...You cannot propagandize a native. You can sell him rum and trinkets, but you cannot sell him ideas.
Marshall McLuhanMedia are means of extending and enlarging our organic sense lives into our environment.
Marshall McLuhanThe family circle has widened. The worldpool of information fathered by the electric media--movies, Telstar, flight--far surpassesany possible influence mom and dad can now bring to bear. Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.
Marshall McLuhan