The genteel is a mighty catafalque of service-with-a-smile and flattering solicitude smothering every spontaneous movement of thought or feeling.
Marshall McLuhanAs information becomes our environment, it becomes mandatory to program the environment itself as a work of art.
Marshall McLuhanProfessionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Marshall McLuhan