The greatest propaganda in the world is our mother tongue, that is what we learn as children, and which we learn unconsciously. That shapes our perceptions for life. That is propaganda at its most extreme form.

I do not explain, I explore.

Scribal culture and Gothic architecture were both concerned with light through, not light on.

Life. Consider the alternative.

All advertising advertises advertising.

With the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.

We have to find the environments in which it will be possible to live with our new inventions.