The 'expert' is the man who stays put.

As a rule, I always look for what others ignore.

One thing about which fish know exactly nothing is water, since they have no anti-environment which would enable them to perceive the element they live in.

The only way to recover the old world is to induce the media into vomiting it back up.

The content or message of any particular medium has about as much importance as the stenciling on the casing of an atomic bomb.

[Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name.

Any ad consciously attended to is comical. Ads are not meant for conscious consumption. They are intended as subliminal pills for the subconsious in order to exercise an hypnotic spell, especially on sociologists.