In big industry new ideas are invited to rear their heads so they can be clobbered at once. The idea department of a big firm is a sort of lab for isolating dangerous viruses.
Marshall McLuhanThe only way to recover the old world is to induce the media into vomiting it back up.
Marshall McLuhanOnly puny secrets need protection. Big discoveries are protected by public incredulity.
Marshall McLuhanIn a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
Marshall McLuhan