I am resolutely opposed to all innovation, all change, but I am determined to understand whatโs happening. Because I donโt choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, youโre in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something Iโm resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Marshall McLuhanIn Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.
Marshall McLuhan