Character no longer is shaped by only two earnest, fumbling experts. Now all the world's a sage.

It has always been the artist who realizes that the future is the present and uses his work to prepare the grounds for it

The student of media soon comes to expect the New Media of any period whatever to be classed as 'pseudo' by those who acquired the patterns of earlier media, whatever they may happen to be.

If we understand the revolutionary transformations caused by new media, we can anticipate and control them; but if we continue in our self-induced subliminal trance, we will be their slaves.

In Tetrad form, the artifact is seen to be not neutral or passive, bur an active logos or utterance of the human mind or body that transforms the user and his ground.

We are all robots when uncritically involved with our technologies.

The new is always made up of the old, or rather, what people see in the new is always the old thing. The rear-view mirror. The future of the future is the present, and this is something that people are terrified of.