In a cool medium, the audience is an active constituent of the viewing or listening experience. A girl wearing open-mesh silk stockings or glasses is inherently cool and sensual because the eye acts as a surrogate hand in filling in the low-definition image thus engendered. Which is why boys make passes at girls who wear glasses.
Marshall McLuhanThe computer is the most extraordinary of man's technological clothing; it's an extension of our central nervous system. Beside it, the wheel is a mere hula-hoop.
Marshall McLuhanI am resolutely opposed to all innovation, all change, but I am determined to understand whatโs happening. Because I donโt choose just to sit and let the juggernaut roll over me. Many people seem to think that if you talk about something recent, youโre in favor of it. The exact opposite is true in my case. Anything I talk about is almost certainly something Iโm resolutely against. And it seems to me the best way to oppose it is to understand it. And then you know where to turn off the buttons.
Marshall McLuhanThe movie, by sheer speeding up of the mechanical, carried us from the world of sequence and connections into the world of creative configurations and structure.
Marshall McLuhanPhysiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhan