Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhanNorth Americans have a peculiar bias. They go outside to be alone and they go home to be social.
Marshall McLuhanErwin Schrodinger has explained how he and his fellow physicists had agreed that they would report their new discoveries and experiments in quantum physics in the language of Newtonian physics. That is, they agreed to discuss and report the non-visual, electronic world in the language of the visual world of Newton.
Marshall McLuhanGood taste is the first refuge of the non creative. It is the last ditch stand of the artist.
Marshall McLuhanWe look at the present through a rear view mirror. We march backwards into the future.
Marshall McLuhanWith the arrival of electric technology, man extended, or set outside himself, a live model of the central nervous system itself. To the degree that this is so, it is a development that suggests a desperate and suicidal autoamputation, as if the central nervous system could no longer depend on the physical organs to be protective buffers against the slings and arrows of outrageous mechanism.
Marshall McLuhan