Physiologically, man in the normal use of technology (or his variously extended body) is perpetually modified by it and in turn finds ever new ways of modifying his technology. Man becomes, as it were, the sex organs of the machine world, as the bee of the plant world, enabling it to fecundate and to evolve ever new forms. The machine world reciprocates man's love by expediting his wishes and desires, namely, in providing him with wealth.
Marshall McLuhanEinstein pronounced the doom of continuous or 'rational' space, and the way was made clear for Picasso and the Marx Brothers and Mad magazine.
Marshall McLuhanThere is a real, living unity in our time, as in any other, but it lies submerged under a superficial hubbub of sensation.
Marshall McLuhanFor the satiated, both sex and speed are pretty boring until the element of danger and even death is introduced.
Marshall McLuhanProfessionalism merges the individual into patterns of total environment. Amateurism seeks the development of the total awareness of the individual and the critical awareness of the groundrules of society. The amateur can afford to lose. The professional tends to classify and specialise, to accept uncritically the groundrules of the environment. The groundrules provided by the mass response of his colleagues serve as a pervasive environment of which he is contentedly unaware. The 'expert' is the man who stays put.
Marshall McLuhan