The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

A wise and well-informed humanist has taken the time to look lovingly and wonderingly at the living world around him, and to study the ways in which scientists have tried to analyze the world... THE BEST INTRODUCTION TO NATURAL HISTORY THAT HAS YET BEEN WRITTEN.

The world of organisms, of animals and plants, is built up of individuals. I like to think, then, of natural history as the study of life at the level of the individual-of what plants and animals do, how they react to each other and their environment, how they are organized into larger groupings like populations and communities.

We have come to look at our planet as a resource for our species, which is funny when you think that the planet has been around for about five billion years, and Homo sapiens for perhaps one hundred thousand. We have acquired an arrogance about ourselves that I find frightening. We have come to feel that we are so far apart from the rest of nature that we have but to command.

The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived, less from the desire to seduce than from the desire to be seduced.

Research is the process of going up alleys to see if they are blind.

Natural history is not equivalent to biology. Biology is the study of life. Natural history is the study of animals and plants-of organisms. Biology thus includes natural history, and much else besides.