The cornerstone of religion, a clear vision can inspire great action and firm conviction.

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

Branding is not about what something says or what it means, but how it makes us feel.

Sex doesn't sell anything other than itself

Remember, that the logo is really the dot on top of the i.

Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.