The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

Remember, that the logo is really the dot on top of the i.

Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.

Think about it - what's the first thing you do when waiting for someone who's late? Grab your smartphone and do something with it ...anything with it - so that you don't look like a loser. However by doing so we've lost our ability to be present - to observe, to connect with others and most importantly to be bored.