Martin Lindstrom Quotes

๐Ÿ’ฌ Quotes ๐Ÿ“š Quote Topics โœ’๏ธ Quotes' Authors ๐Ÿ“… Daily Dose of Quotes

Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.

Martin Lindstrom

Where big data is all about seeking correlations - and thus to make incremental changes - small data is all about causations - seeking to understand the reasons why.

Martin Lindstrom

Once you know the reason why - you've defined your white space of canvas on which you can paint and create a new concept idea. No matter how creative you are - and thus how much creative space you need - there's always some fundamental values and drivers your brand should seek to address - in order to become successful.

Martin Lindstrom

Products are produced in the factory; brands are produced in our minds.

Martin Lindstrom

What do Harley-Davidson, LEGO, and Apple have in common? They're all based on communities.

Martin Lindstrom

Big data is great when you want to verify and quantify small data - as big data is all about seeking a correlation - small data about seeking the causation.

Martin Lindstrom

The consumer has become increasingly sophisticated in the way they obtain and digest information - of the simple reason that they've become comfortable about building and maintaining their own personal brands. This has thickened their "filter" and as a result made them become more critical towards advertising and communication.

Martin Lindstrom

Fear can come across in absence of sharp corners, locked windows in hotel rooms, locks, passwords, security...fairytales (the type of storylines)...in fact everywhere.

Martin Lindstrom

Brand handling synergy means developing and communicating your company's values and identity consistently.

Martin Lindstrom

Branding is not about what something says or what it means, but how it makes us feel.

Martin Lindstrom

[Logo] is an encapsulation of an emotion.

Martin Lindstrom

When we brand things, our brains perceive them as more special and valuable than they actually are.

Martin Lindstrom

Because we're always more woundable when caught at exactly the time where we're in the mood for that particular product or service - and as Big Data increasingly are able to pick up on clues revealing desire - automated systems are increasingly able to hit at exactly those moments, across those channels we move - with an offer matching exactly what we're desiring.

Martin Lindstrom

We're also more affected by aspirational signals in an offline world where it is more difficult to "hide" and thus indirectly increases the influence from others.

Martin Lindstrom

Thus ideas like subliminal advertising today rarely works and or even exists.

Martin Lindstrom

If you were to close your eyes and walk into a place of worship, the sounds and smells would alert you to where you were: ringing bells, incense, the rumble of a massive organ. Most brands are lacking these sensory stimuli.

Martin Lindstrom

Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

Martin Lindstrom

Remember, that the logo is really the dot on top of the i.

Martin Lindstrom

A brand is an emotional construct. It helps you to project an image to the world which you'd like to own.

Martin Lindstrom

We're no longer bored - in fact we're petrified of being alone with ourselves getting bored. Yet boredom is the foundation for creativity - an asset slowly disappearing from our world.

Martin Lindstrom

We're all obsessed with our smartphones and thus really don't see anything around us.

Martin Lindstrom

The reality is that a brand can no longer afford to be "friends with everyone."

Martin Lindstrom

The enemy shapes the brand.

Martin Lindstrom

Storytelling has driven faith and religious practice, keeping them alive for millennia. Just as every hymn, icon, and stained-glass window in a church links to a story, brands have the potential to build holistic identities.

Martin Lindstrom

Sex doesn't sell anything other than itself

Martin Lindstrom

The U.S. has dominated and continues to dominate the society and thus products and brands activating fear - and subsequently removing fear are selling substantially better than in other countries.

Martin Lindstrom

In a world where authenticity increasingly is in focus, consumers are seeking more than brands who focuses on revenue - consumers want to support brands with a purpose - one that justifies an emotional engagement.

Martin Lindstrom

Once such emotional engagement has been created - demand will always follow - yet one could say the "side product of your effort is demand" the primary purpose is to create love.

Martin Lindstrom

Small Data defines this space, identifies the imbalances we all have and thus the gap these imbalances represents for your new innovation.

Martin Lindstrom

Consider Brazilian cosmetics brand Natura, which deploys a direct-sales force of more than 718,000. By knocking on doors, it has established a vibrant network of brand supporters.

Martin Lindstrom

If marketers could uncover what is going on in our brains that makes us choose one brand over another-what information passes through our brain's filter and what information doesn't-well, that would be key to truly building brands of the future.

Martin Lindstrom

A global brand building strategy is, in reality, a local plan for every market.

Martin Lindstrom

Rituals build brands.

Martin Lindstrom

I did however realize that only 4% of the world's population turns creative when in contact with water and thus we dialed this dimension down and changed direction.

Martin Lindstrom

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Martin Lindstrom

Imagine a smashed stained-glass window, a page torn from a Bible, or a snippet of choral singing. You would still recognize their religious roots, wouldn't you? In 1915, Coca-Cola designed a bottle so unique that if it were smashed into thousands of pieces, from a single shard of glass you'd still be able recognize the brand. We call such a device a Smashable. It can be anything from a color to a sound, from a pattern to a smell to an icon.

Martin Lindstrom

If we define value as emotions - and emotional engagement...i.e. love!

Martin Lindstrom

Roughly 21,000 new brands are introduced worldwide per year, yet history tells us that more than 90% of them are gone from the shelf a year later.

Martin Lindstrom

Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Martin Lindstrom

Brands must make use of the inclination of consumers to be persuaded by friends.

Martin Lindstrom

Visit your local supermarket or retail chain. You'll experience a lot of visual stimulus, but it's unlikely that your other senses will encounter any compelling messages.

Martin Lindstrom

Word-of-mouth is powerful, trusted, and cheap.

Martin Lindstrom

Opinion free brands simply will struggle to survive in the future - of that simple reason that we increasingly want to associate ourselves with opinionated and authentic brands.

Martin Lindstrom

A competitor is a valuable foil that unites a company from within and pushes the brand's boundaries.

Martin Lindstrom

Placing a wedge of lime in the neck of a Corona bottle helps sell those beers. And where did that ritual come from? One story has it that two bartenders in California were curious how fast a ritual could spread. Astonishingly fast, they discovered.

Martin Lindstrom

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Martin Lindstrom

The fact that we all leave behind seemingly insignificant clues behind ourselves - emotional DNA or what I call Small Data - which are able to describe with an insane accuracy who we really are, our personalities and desires. But even more how we all represents out of balances - perhaps I feel too overweight, feel alone or feel I haven't achieved what I'd hoped for when hitting 40. These imbalances are surprisingly visible when visiting consumers' homes - and surprisingly invisible when relaying on Big Data.

Martin Lindstrom

Imagine Pepsi without Coke. Impossible, right?

Martin Lindstrom
Page 1Next ยป
HomeX
๐Ÿ˜ All
๐Ÿ˜œ Quizzesโ–ผ
โ“ One Question Quiz
๐ŸŽฌ TV and Movies
๐ŸŽฎ Video Games
๐Ÿคฉ Personality
๐Ÿ’š Relationship
๐Ÿ”ฎ Zodiac
๐Ÿ‘ป Supernatural
โš–๏ธ Would You Rather
๐Ÿพ Animals
โœจ Lifestyle
๐Ÿ‘  Fashion
๐Ÿ” Food and Beverage
๐ŸŽต Music
๐Ÿ“š Books
๐Ÿ’ฌ Comic Books
โญ Celebrities
๐Ÿ–ฅ Technology
๐ŸŽ“ Trivia Quizzesโ–ผ
๐Ÿซ Back to School
๐ŸŽฎ Video Games
๐ŸŽฌ TV and Movies
๐ŸŒŽ Geography
๐ŸŽต Music
๐Ÿฟ Pop Culture
๐Ÿพ Animals
๐Ÿ–ฅ Technology
โœจ Lifestyle
๐Ÿ” Food and Beverage
๐Ÿ”ค Word Questsโ–ผ
๐ŸŽฌ TV and Movies
๐ŸŽฎ Video Games
๐Ÿฟ Pop Culture
๐Ÿซ Back to School
๐Ÿ‘  Fashion
โญ Celebrities
๐Ÿ“š Books
๐Ÿพ Animals
๐Ÿ‘ป Supernatural
๐ŸŒŽ Geography
โœจ Lifestyle
๐Ÿ” Food and Beverage
๐ŸŽต Music
๐Ÿ“œ Articlesโ–ผ
๐Ÿ•ฏ๏ธ The Mystic Realm
๐Ÿงฌ Curious Minds Only
๐Ÿ’š Relationship
๐Ÿ›ค๏ธ The Decision Mirror
๐ŸŽฌ TV and Movies
๐Ÿค— Feel-Good Factory
๐Ÿ”ฎ Astrology
โœ๏ธ Echoes of Imagination
๐Ÿ•ฐ๏ธ Timeless Etiquette Essentials
๐Ÿ‘ป Supernatural
๐Ÿ‘จโ€๐Ÿณ The Rogue Chef
๐Ÿ” Food and Beverage
๐Ÿคญ Gigglesโ–ผ
๐Ÿ—“๏ธ Daily Dose of Giggles
๐ŸŽฒ Pick a Giggle
๐Ÿ’ฌ Quotesโ–ผ
๐Ÿ“š Quote Topics
โœ’๏ธ Quotes' Authors
๐Ÿ“… Daily Dose of Quotes
โ–ถ Videoโ–ผ
๐ŸŽฎ Video Games
๐Ÿฟ Pop Culture
๐Ÿซ Back to School
๐ŸŽฌ TV and Movies
๐ŸŽต Music
๐Ÿ” Food and Beverage
๐ŸŒŽ Geography
๐Ÿ’คDream Interpretation
 
Our Socials
Top Picks
Astro-Sass Masters: Zodiac Signs with the Sharpest Tongues Astrological Mismatches: The Worst Couple Combinations in the Zodiac Answer One question and Find Out What Your Life Flavor Is! Prison Break: How Well Do You Know the Series? Which Fictional Career Path Would You Pursue?
Links
Privacy Terms Disclaimer Cookies Contact Us

More from Our Family

Nasame.com / BelowClouds.com

LifeShouts.com ยฉ 2020

The content of LifeShouts.com is protected by the Copyright and Related Rights Act. No part of it may be used, reproduced, recorded or transmitted in any form without the written consent of the owners.