Powerful brands in the future will instead carefully choose who'd they'd love to be friends with - and who they'd be comfortable upsetting.

Small Data is not about testing concepts - it is more to create the foundation for innovative brand thinking.

Online marketing rarely is able to appeal to more than two senses - yet offline often (if utilized the right way) represents the option of multi sensory appeals.

Imagine Pepsi without Coke. Impossible, right?

Rituals build brands.

The cornerstone of religion, a clear vision can inspire great action and firm conviction.

The reality is that a brand can no longer afford to be "friends with everyone."