One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
Martin SorrellThe world is changing. And a lot of people in Formula One are starting to understand this.
Martin SorrellThink through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin SorrellBernie [Ecclestone] has not been shy to say one or two controversial things. The last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately. But not Bernie! What it tells you is that the demand for live sporting rights, the demand for global or regional events, is so powerful that you brush aside some things because there aren't so many of these events.
Martin Sorrell