In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin SorrellThe web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.
Martin SorrellIf you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.
Martin SorrellDonald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!
Martin SorrellAnd there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.
Martin Sorrell