Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.