What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin SorrellThe challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.
Martin SorrellI recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?
Martin Sorrell[Formula One racing] will be very different - as the technology will be very different and that will make fans consume it in a completely different way. I said before that I believe that Virtual Reality will hit it big time.
Martin Sorrell