Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

You must not only focus on the consumer, but also on what it does to you internally - getting people aligned to the strategic mission of the company - what it does to the suppliers, governments, all your stakeholders.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.