In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.
Martin SorrellThe technology is already incredible and will improve massively in the next few years. Think about what you could do.
Martin SorrellThe last person in the UK who described his product as being crap in public was one Gerald Ratner - and he was gone immediately.
Martin Sorrell