Somebody who is unique - and this will get me into trouble - by definition cannot be replaced.

Donald Trumps' senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

Marketing is an investment, not a cost.

In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.