If you look at the rights situation - what media companies pay - then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA - who would definitely be number one on that list, though F1 has also been somewhat controversial.

Virtual Reality for Formula One could be fantastic - driving the car!

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.

Formula One is not just multinationals. It's also about national players wanting to get global coverage.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

There is much romanticism about Formula One of the past. Today it has to be more of a family sport, not less. It is a fixture in the Sunday afternoon TV programmes, and probably flamboyance - those white silk suits and devil-may-care attitudes - would be outworn attributes today.