In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

What you want to see [in Formula One] is a highly competitive sport - and the more equal it is the more exciting it is... the more volatile in the sense of results. If you have just one winner continuously it dulls the enthusiasm.

In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

What still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.

Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

The world is changing. And a lot of people in Formula One are starting to understand this.