In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.