In an era of transparency, you can have innovation without branding, but you cannot have branding without innovation.
Martin SorrellIn the 19th century China dominated the manufacture of porcelain. Then European factories discovered a cheaper method of making pottery of equal quality, demolishing the Chinese industry the exact reverse of what is happening now. World economics have turned full circle.
Martin SorrellThe fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.
Martin SorrellThe technology is already incredible and will improve massively in the next few years. Think about what you could do.
Martin Sorrell