I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

I was carrying Jackie Stewart's bag! Formula One was pretty much the same back then.

F1 is exciting, its values are attractive and it could be an even better family sport.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

One of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.

In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.