The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

Marketing is an investment, not a cost.

F1 is exciting, its values are attractive and it could be an even better family sport.

The world is changing. And a lot of people in Formula One are starting to understand this.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.

If you run a country and want to put it on the global map you don't have so many choices. You can get the Olympics, the World Cup or a Formula One race. And the first two are only every four years - and you have them only once.

It doesn't make much sense and it's nil premium. They're going to have co-CEOs...which is a very uncomfortable structure.