In the old days, you could segment happily. You could put out one message to one segment of the audience, and one to another. That has now gone. You say something to one community and instantly, literally at a click, it's available to everybody. What it means is that if you're trying to craft a message, it's very difficult.
Martin SorrellIt is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
Martin SorrellI believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
Martin SorrellIn the Ridley Scott film 'The Martian' you can do that [virtually driving car]. I have lifted off in the space craft from the surface of Mars, walked in space and looked down into deep space and got terrified, with the headphones and the goggles.
Martin SorrellF1 is exciting, its values are attractive and it could be an even better family sport.
Martin Sorrell