Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
Martin SorrellI recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it - he's been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?
Martin SorrellWhat still amuses me a bit is that in F1 people see the race basically on TV screens. But I am sure new tracks will be built.
Martin SorrellThink through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin Sorrell