Just take the lack of presence of F1 in the United States. In theory - and logically - you would have an East Coast Grand Prix, a West Coast Grand Prix, and I think you should have a street race in Detroit - it is still the motor capital of the US. You stay in the US for four weeks and could have two to three races, certainly two.
Martin SorrellI believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.
Martin SorrellMonaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
Martin SorrellF1 is exciting, its values are attractive and it could be an even better family sport.
Martin SorrellVodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.
Martin Sorrell[Formula One racing looking after Jackie Stewart in 1968] was not so intense and, yes, it was much more dangerous - what was definitely different back then was the level of safety.
Martin SorrellWhen you go back to the above names it was a very much narrower situation - the alternatives were far fewer. Today there is much more competition for the 'hero stakes'! And if you think about all the alternatives you have today to spend your time on, the pool of heroes is much broader. It was very much less back then.
Martin Sorrell