Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

If you ask what keeps me up at night, it's the pressure in the system forcing us to do all sorts of things. Content, data and technology are forcing us to think about business in a very different way.

Virtual Reality for Formula One could be fantastic - driving the car!

The challenges some European economies have are such that it makes it very difficult for them. You have to go where the growth is.

In that - and that is my personal view - Singapore delivers the most value, as they think about Formula One as a complete entertainment event, on and off track.

F1 is a fight for people's time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

When I think back to 2005, the fast growth markets - what we call the fast growth markets - were probably ten percent of our business. They are now 31 percent.