And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.
Martin SorrellFormula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.
Martin SorrellMonaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.
Martin SorrellThe technology is already incredible and will improve massively in the next few years. Think about what you could do.
Martin Sorrell