Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.

I believe that Virtual Reality will hit it big time. I know that some of my colleagues disagree, but I believe in it.

Formula One does very well. It is a very interesting asset. Could it be run in a different way? Sure it could be. Could it be improved? I'm sure it could. But all I can say is, it seems to do pretty well.

You could think about Vietnam and at some point in time about Nigeria. And then you head to South America: Argentina, Columbia, Peru. Probably not all of them will have an F1 race, but they are definitely considering events.

In fact, if you were interested in a global platform there are only three sporting events: probably the most powerful - or equally powerful [to F1] - are the World Cup and the Olympics, and then Formula One. And there it gets interesting.

It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

The technology is already incredible and will improve massively in the next few years. Think about what you could do.