It is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

And there are some - Bernie [Ecclestone] and others - who are embracing new technologies. When Sky UK started to broadcast there was an argument that audience would come down because it is pay TV. But the actual quality of the production and the use of technology and the engagement of the viewer is much better than it ever was. The product is simply better.

You have to see it on a broader level. But you also have to activate it properly.

Why not look at Indonesia? It will be the third biggest country in the world in population in 25 years' time - after India and China.

Vodafone is building a digital stadium in Istanbul. It is really worth going to see that. The whole experience will change with the possibilities viewers will have.

I'm in a business where there's complete anarchy. You can't control it - you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it's going to be on the front page of the newspaper.