The world is changing. And a lot of people in Formula One are starting to understand this.
Martin SorrellIf you look at the sponsorship yields, Formula One - because it happens every year - generates more sponsorship money for a four-year cycle than anybody else. So it is very powerful.
Martin SorrellIt is always easy to criticize, as Bernie Ecclestone is somebody with extreme opinions.
Martin SorrellOne of the reasons why they are optimistic is that there is more competition. Red Bull has become more competitive, the races have become more attractive - and that is what fans want!
Martin Sorrell