Monaco was my first race of the season and I spoke with a number of people and all seemed to be very optimistic.

[Formula One] is entertainment and it competes with other entertainments - and not with other racing formats. It competes with people's time on a weekend. So you have to deliver.

The web attacks traditional ways of doing things and elites, and this is very uncomfortable for traditional businesses to deal with.

Technology will have moved on to an unimaginable level in ten years.

Marketing is an investment, not a cost.

The fast growing markets - the BRICS and Next Eleven - are the key. The next billion consumers are not going to come from the US or Western Europe - they are coming from Asia, Latin America and Africa. Formula One follows our strategy: fast growing markets, data, and digital. All those three things Formula One has. And it involves a stunning array of companies. Now that doesn't mean there can't be more.

In our business, except in media buying, there are few economies of scale. Client perception of creative agencies is that the bigger they are, the worse they are.