Think through whom you are trying to reach. Tailor what you do and how you do it to appeal to those communities.
Martin SorrellSomebody who is unique - and this will get me into trouble - by definition cannot be replaced.
Martin SorrellWe do things much the same way as we did 50, 60 or even 70 years ago. The answers may not be wrong, but we haven't experimented to see whether they are or not.
Martin SorrellThe world is changing. And a lot of people in Formula One are starting to understand this.
Martin Sorrell