You can't be a leader by following a leader.

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

You can't be a leader by following a leader.

Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.

The best design tool is a long eraser with a pencil at one end.

Brand is not what you say it is. It’s what they say it is.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.