In a sense, traditional business is design blind.

In a sense, traditional business is design blind.

Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.

Designers don't actually solve problems. They work through them.

Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

Branding is the process of connecting good strategy with good creativity.