A brand is a person's perception. Of course, it makes marketers nervous to think that marketing is out of their control, but that's why the discipline of branding has emerged.
Marty NeumeierWhen enough individuals arrive at the same gut feeling, a company can be said to have a brand.
Marty NeumeierTo achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Marty NeumeierCultures are naturally resistant to change. The same shared mental models that allow large numbers of people to work together efficiently can also keep people from imagining new ways of working together. In many corporate cultures, new ideas are viewed as heresy. But it doesn't have to be that way.
Marty Neumeier