Designers don't actually solve problems. They work through them.
A brand is a person’s gut feeling about a product, service or organization
To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
In a sense, traditional business is design blind.
A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.
The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.