Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.
Marty NeumeierTo achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.
Marty NeumeierThe central problem of brand-building is getting a complex organization to execute a simple idea.
Marty NeumeierA genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.
Marty NeumeierWithout design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.
Marty Neumeier