A brand is a person’s gut feeling about a product, service or organization
In a sense, traditional business is design blind.
Design can also be used to invent strategic futures, make complex decisions, and craft a bold corporate vision. We need to move design up the ladder of influence.
Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.
You can't be a leader by following a leader.
Brand is not what you say it is. It’s what they say it is.