Designers don't actually solve problems. They work through them.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

A brand is a person’s gut feeling about a product, service or organization

In a sense, traditional business is design blind.

Convincing isn't really possible in an age of customer control. Customers hold most of the cards today. They have good visibility into their choices, and they can easily share information with each other. Not only that, they don't like to be sold. But they do like to buy. Your job shouldn't be to convince customers to buy, but to help them buy what they want.

The best design tool is a long eraser with a pencil at one end.