Designers don't actually solve problems. They work through them.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.

A genius is someone who can tolerate the discomfort of uncertainty while generating as many ideas as possible.

A brand is a person’s gut feeling about a product, service or organization

The best design tool is a long eraser with a pencil at one end.

Without design thinking, the only sane response to a problem is to make a smaller, "safer" move. Smaller moves don't get you very far. They key is to let out the leash on imagination, but not take it off the leash. Imagination is the only path to innovation. It's a good example of something that humans do better than machines.