A brand is a person’s gut feeling about a product, service or organization

Branding is the process of connecting good strategy with good creativity.

Designful companies are those that weave design thinking into the fabric of the company. In a designful company, innovation is rewarded instead of punished. Risk taking is the norm instead of the exception. Some companies have already embraced this type of culture change with impressive results.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

Brand is not what you say it is. It’s what they say it is.

You can't be a leader by following a leader.

The best design tool is a long eraser with a pencil at one end.