Brand is not what you say it is. It’s what they say it is.

Brand is not what you say it is. It’s what they say it is.

To achieve originality we need to abandon the comforts of habit, reason, and the approval of our peers, and strike out in new directions.

When enough individuals arrive at the same gut feeling, a company can be said to have a brand.

In a sense, traditional business is design blind.

The central problem of brand-building is getting a complex organization to execute a simple idea.

Design is the underlying skill that activates innovation. If you want to innovate, you've got to design.